NEW YORK (AP) — Dolly Parton has been singing about everyday office employees working “9 to 5” for over 40 years, but now the country icon is singing about entrepreneurs working “5 to 9” to pursue their dreams after hours.
The Grammy-winning legend’s 1980s hit has been flipped by Squarespace — a company that helps users build and host their own websites — for a Super Bowl commercial debuting Tuesday. Oscar winner Damien Chazelle of “La La Land” fame directed the spot.
“A lot of people through the years have wanted to change the lyrics to fit certain things they’re doing. I really thought that was a wonderful thing, especially for Squarespace. They’re so into people, new entrepreneurs working after hours to start their own businesses,” Parton said. “‘5 to 9’ seemed to be a perfect thing when they pitched it.”