Dolly Parton gives cube monkeys everywhere something to sing and dance about in Squarespace's Super Bowl commercial, unveiled Tuesday morning, reworking her 1980 smash "9 to 5" as "5 to 9," an anthem for making after-hours entrepreneurial dreams come true.
We open in a typically drab office suite. Gray tones and quiet abound, as bored, uninspired white-collar drones toil away, their souls seemingly mashed into oatmeal. When 5 p.m. rolls around, however, the scene explodes with sound and color. The crew comes to life, pursuing private ambitions and side hustles—topiary design, hairdressing, pastry—at their desks and in corridors, as Parton's priceless pipes call the tune.