Kim Komando, Special for USA TODAY 7:03 a.m. EDT August 8, 2014
BEST WAY TO MARKET MUSIC
Q. I'm a musician and was wondering the best way to market music online. I compose and play the guitar in our band. None of us are techno-heads.
A. First, you want to grab accounts on Facebook, Twitter, YouTube and any other social sites your target audience uses. This will help you connect with current and future fans. Don't just talk about upcoming concerts - although that's important - but post fun trivia about the band, videos, pictures, respond to fans - anything to help keep them engaged.
Then set up a band website with a site like Squarespace or Weebly. When making your site, make sure you have included an About and Contact Us page. Google looks for those pages when indexing, so if you want to show up in search results, that part is critical.
Put links to all your social accounts on the website, and put your website link on every social site. That way anyone finding one can find the others.
There are ways you can host and sell your music yourself, but you might want to look at a pre-made solution. Bandcamp is a popular site that lets you upload and sell your recordings and sheet music. It also offers a storefront for band merchandise. It's easy to link on your website. Just be aware that Bandcamp will take a 10 to 15 percent cut of your final sales, however it has a huge built-in audience.
Read the rest of the article on USA Today!