As e-commerce continues to expand its market share, having a website is the bare minimum for small businesses -- but it's not enough to convert site visitors into customers.
Good site design, says Squarespace founder and CEO Anthony Casalena, can be a competitive advantage. And as the New York City-based company announces 100 product innovations and features through its annual Squarespace Refresh release, Casalena says that Squarespace is increasingly focused on helping small businesses and people who facilitate transactions through their websites, like independent creators, to improve conversion.