3 Elements of Brand Partnerships That Can Boost Creativity

Partnerships are fairly straightforward, even for the non-marketer. At the most fundamental level, one brand partners with another to achieve a mutually beneficial goal. It could be a donation to raise awareness of a cause, or on the other end of the spectrum, a multi-channel, multi-year, multi-million-dollar endeavor.

The concept is simple enough, but what factors should be considered to ensure that a partnership is worthwhile for both partners?

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